Technical Architecture & Maintenance: A&R Demo System

1. System Overview

This automation system acts as a filter for incoming artist demos. It performs four primary functions:

1. Sanitisation: Validates that submission links (Bandcamp, Soundcloud) or files are functional.

2. Intelligence: Uses AI to determine the musical genre of the artist by analysing tags, public metadata and search results.

3. Filtering: Automatically rejects genres that do not match the label's "sound" (Electronic/Ambient).

4. Notification: Sends a Slack message with the demo details to the human team for valid matches.

   ---

2. Active Scenario Breakdown

The production environment consists of three sequential scenarios. Data moves between them via Airtable Status Updates.

Scenario A: Input Validation ("The Gatekeeper")

• Filename: URL-File Checks
• Trigger: Airtable Watch Records
  • Table: Demo Submission System
  • View: Unprocessed Demos
• Logic:
  • Checks the Audio URL field and Audio File attachment field.
  • Router Path 1 (Bandcamp): If URL contains bandcamp.com.
  • Router Path 2 (Soundcloud): If URL contains soundcloud.com.
  • Router Path 3 (Direct File): If an MP3 file exists in attachments.
  • Fallback (Else): Marks record as Rejected (Reason: "URL/File not valid").
• Success Action: Updates Record Status to Processing & Stage to Ready For AI.

Scenario B: AI Analysis ("The Brain")

• Filename: AI Genre Tagging v2

• Trigger: Airtable Watch Records

  • View: Ready For AI

• Logic:

  This scenario splits into 3 routes based on the input type detected in Scenario A.

  Route 1: Bandcamp / Route 3: File Uploads

  • Action: Performs a Google Search for [Artist] [Track Title] music genre.
  • Action: Aggregates text snippets from the top 20 search results.
  • AI Step 1 (Extraction): Gemini extracts raw genre tags from the search snippets.
  • AI Step 2 (Matching): Gemini compares extracted tags against the Approved Genre List (see Section 4).

  Route 2: Soundcloud

  • Action: HTTP GET request to download the Soundcloud page HTML.
  • AI Step 1 (Extraction): Gemini parses the HTML source to find genre tags.
  • AI Step 2 (Matching): Same cross-reference as above.

• Outcome:

  • Match: Update Status to New Demo.
  • No Match: Update Status to Rejected (Reason: "No genre match").

Scenario C: Notification ("The Messenger")