Built an automated yoga teacher discovery and enrolment pipeline for YOGI TIMES - sourcing teachers from public web data, verifying emails, and enrolling them into email sequences with zero manual effort.

The Problem

YOGI TIMES needed to grow its email list with verified yoga teachers worldwide, but had no scalable way to find them. Discovery was manual, emails were unverified, and there was no deduplication against the existing 15k contact database. Every new teacher added required multiple tools and manual steps - research, email lookup, verification, and enrolment - making growth painfully slow.

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What I Built

Tech Stack

Make, Perplexity, Hunter, Systeme.io, Google Sheets, Make Data Store

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Documentation

perplexity_search_prompt_v1

Yoga Teacher Discovery System - SOP

Yoga Teacher Discovery System - Technical Details

Google Sheets Query System: SOP

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Video SOP

Part 1

https://www.loom.com/share/2a85617846ad4472bf9af90797ba7d90

• Adding locations - 0:05
• Prioritising a location - 0:36
• Adding search query templates - 1:35
• Turning scenarios on/off - 2:51
• Adjusting the schedule - 3:23
• Increasing discovery rate - 3:55

Part 2

https://www.loom.com/share/4c7febcce49747d9a58db53908c853a7

• Systeme.io auto-add to campaign - 0:05
• Unsubscribe after no opens - 0:26
• Existing unsubscribe automation - 1:25
• Data Log, Upload Queue, All Emails tabs - 1:43

Screenshots